Outgrown Your Systems but Not Your Ambition?
Fractional CEO, COO, CFO & CMO leadership for founder-led businesses that need more profit, more accountability, and less operational chaos.
If any of this hits home, we should talk.
These are the patterns we see in every company that's ready for its next phase -- and the exact problems we solve.
Revenue is growing, but margins are not.
We build cash-flow architecture, identify where margin is leaking, and install cost controls so growth actually hits your bottom line.
Book a Strategy ReviewYou're still the bottleneck in every decision.
We translate your vision into executable systems and align your leadership team so the business runs without you in every meeting.
Book a Strategy ReviewTeams are busy, but execution is inconsistent.
We install SOPs, accountability charts, and leadership rhythms that turn activity into consistent, measurable output.
Book a Strategy ReviewFinancial visibility is weak or reactive.
We replace guesswork with real-time dashboards, forecasting, and internal controls so you make decisions from data, not gut feel.
Book a Strategy ReviewMarketing is happening, but revenue isn't moving.
We build a predictable pipeline with CRM, automation, and funnel strategy so marketing activity converts into actual revenue.
Book a Strategy ReviewYou can't justify four full-time executives -- but you need all four disciplines.
That's exactly why we exist. Fractional CEO, COO, CFO & CMO leadership -- deployed together or individually, for a fraction of the cost.
Book a Strategy ReviewOperator first. Consultant second.
Matthew Schallmo has spent 20+ years building scalable systems, leading multi-department teams, and driving organizational transformation across consulting, operations, creative environments, and entrepreneurial ventures.
He doesn't just write reports and leave. He rolls up his sleeves and rebuilds companies from the inside out. When you partner with SCG, you gain a seasoned executive who integrates into your leadership team, assuming direct responsibility for outcomes.
Full-Scale Transformation Architecture
CEO / Executive Advisory
Stop being the bottleneck. Get strategic leadership that aligns your team and accelerates decisions.
- Translate vision into executable systems your team can actually follow
- Diagnose organizational dysfunction and realign executive priorities
- Lead turnarounds for stagnant teams so execution becomes consistent
- Build strategic planning cycles that drive measurable progress
- Navigate change and crisis without losing momentum
- Establish board communication and governance that builds confidence
CMO & Creative+ Services
Turn marketing activity into predictable revenue with systems that scale.
- Build brand architecture that positions you above competitors
- Develop offers and positioning that convert browsers into buyers
- Build a predictable pipeline with CRM, automation, and sales process design
- Create content systems that drive inbound leads without constant founder involvement
- Design web ecosystems, SEO, and funnels that shorten the sales cycle
- Launch advertising and lead-gen frameworks with clear ROI visibility
- Architect customer experiences that improve retention and lifetime value
COO Services
Eliminate operational chaos. Build the backbone so your team can execute without you.
- Create SOP libraries and workflow systems that reduce errors and ramp new hires faster
- Implement scheduling, project management, and job tracking systems
- Restructure departments with clear accountability so nothing falls through the cracks
- Professionalize field operations with job costing and project controls
- Tighten vendor oversight and procurement to protect margins
- Build multi-site management frameworks that scale
- Install leadership rhythms: daily huddles, dashboards, and KPIs that drive results
Organizational Restructuring
Your company outgrew its infrastructure. We rebuild the whole operating system.
- Full operational rebuild from org chart to daily workflows
- Financial reset with forecasting that gives you control, not surprises
- Brand and marketing architecture aligned to growth goals
- Leadership and culture reformation that sticks
- Workflow automation and technology integration to eliminate manual bottlenecks
- Training systems, onboarding, and role clarity so every hire is productive faster
- Hiring systems that attract and filter the right people
- Accountability charts and meeting rhythms that keep teams aligned
CFO Services
Know exactly where your money is going -- and where it should be going instead.
- Build cash-flow architecture and reserve planning that prevents emergencies
- Identify where margin is leaking through cost controls and profitability analysis
- Establish internal controls and compliance to reduce risk exposure
- Train your leadership team in financial literacy so they make better decisions
- Oversee capital projects with vendor evaluation and ROI assessment
- Develop policies for finance, HR, purchasing, and reimbursements
Technical Systems
No other fractional firm offers this depth of hands-on technical execution.
- Studio construction, audio/video/lighting systems
- Multi-campus production design
- Worship systems and leadership structures (faith-based organizations)
- Media production, content systems, creative asset libraries
- Product design (hardware and digital)
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Matthew H. Schallmo
Fractional Executive / CEO / COO / CMO / Organizational Architect
A serial entrepreneur and executive operator who has founded 16 companies, led organizations with 60+ staff and volunteers at one time, and managed complex service environments at scale.
From co-founding United Citadel Group and building its entire operational and marketing infrastructure, to launching product ventures like DrumBaffles LLC and AVLA, Matthew has a track record of building things from scratch and scaling them.
His leadership spans consulting, finance, construction, multi-site organizations, media production, creative industries, and entrepreneurial ventures. He brings the operational muscle and systems thinking that most consultants can only talk about.
Paige Rose
Fractional Executive / CMO / Customer Experiences / Programmer
Paige brings a rare blend of creative vision and technical execution to the team. As a founding member of Renew Vitality, she built the company's entire EMR system from the ground up and developed the marketing and hiring practices that helped scale the organization to 50+ locations across 23 states.
As the driving force behind branding, experience design, and marketing strategy at SCG, she shapes how every venture looks, feels, and connects with its audience.
With hands-on programming skills and a sharp eye for brand architecture, Paige bridges the gap between strategy and implementation -- turning ideas into polished, functional experiences.
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Four Seats at the Table
Our leadership team covers every critical executive function your organization needs. No generalists. No filler. Just experienced operators ready to step in.
Strategic vision, organizational alignment, board governance, and turnaround leadership.
SOPs, workflow systems, multi-site management, department restructuring, and accountability.
Cash-flow architecture, forecasting, cost controls, compliance, and capital oversight.
Brand architecture, CRM buildouts, digital strategy, content systems, and lead generation.
Built, Not Inherited
Every company in the Now What Ventures portfolio was founded and built by Matthew from the ground up.
Music & PerformanceStickTwirl / StickPro
Drumming grip device engineered for endurance, control & showmanship — fits all drumsticks
Media & EntertainmentNot A Good Podcast
Dads and conspiracies
Book a Complimentary Strategy Review
In 30 minutes, we'll identify the biggest constraint slowing your business down and give you practical next steps -- whether we work together or not.